Now let's overcome their last fear of purchasing.
You've got to reverse the risk.
You, the seller, must take the risk in this transaction.
You give them your 100% money-back guarantee, and for the longest period possible.
Think about, isn't that what you want when you make a purchase?
You want to be assured that if this doesn't work, or if it's not what the seller has promised, that you can get your money back without a big fight.
Most likely you already will refund money to someone who is not satisfied with your product or service, life's too short to have unhappy customers, isn't it?
So all I'm saying is promote your guarantee, make it an integral part of your offer.
You've got to reverse the risk.
You, the seller, must take the risk in this transaction.
You give them your 100% money-back guarantee, and for the longest period possible.
Think about, isn't that what you want when you make a purchase?
You want to be assured that if this doesn't work, or if it's not what the seller has promised, that you can get your money back without a big fight.
Most likely you already will refund money to someone who is not satisfied with your product or service, life's too short to have unhappy customers, isn't it?
So all I'm saying is promote your guarantee, make it an integral part of your offer.
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